Wolf & Badger is a proud member of the B Corp community, striving to make business a force for good. As the first B Corp certified marketplace in the UK, purpose is at the heart of everything we do. Through our Guarantees we incentivise and encourage our partner brands to consider all stakeholders in their supply chains, and to therefore produce more sustainably and more responsibly. We are building a community of ethical brands and conscious consumers who positively impact the world together. We envision a future in which every element of retail is fair and frictionless for everyone. Our efforts towards this aim have been recognised in Wolf & Badger being named Drapers Sustainable Retailer of the Year, as well as Best Ethical Retailer in the Marie Claire Sustainability Awards.

Consumers currently face an onslaught of misleading content. We made the decision to strive for honest, fact-checked content, and fully vetted products and brands. This is why you will see controversial issues dealt with head-on in our communication. We offer informative and truthful editorial, highlighting the reasons why we work with the brands we do, and why we offer the products we offer. We hope that in doing this, we offer a resource where consumers have more agency over their consumption choices with us or elsewhere. We are making a concerted effort to improve the retail landscape, but acknowledge that we still have a long way to go!

Our purpose-driven team strives tirelessly to create a global community, bringing together local brands in order to create a more human-centred approach to consumption. We do this by ensuring that the majority of sales go directly to brands, so that they can continue to innovate. A customer can follow the journey of an item and interact with its creator through in-store events, making it easy for consumers to shop their local brands as well as accessing independent brands around the world.

Our retail model reframes fashion consumption to focus on longevity, in direct contrast with fast-fashion. We develop lasting relationships with our brands, some of whom we have worked with since we launched in 2010. They offer collections with designs which stand the test of time, often made in small production runs and with enduring materials. Rather than framing products around trends, we place emphasis on the creators, the stories behind products and their uniqueness. We hope consumers will embrace buying quality pieces which will last a lifetime thus engaging with fashion whilst also considering the environment.